Online Consumers Are Called Empowered Consumers Because

question 232

Multiple Choice

Online consumers are called empowered consumers because

• A) products and services purchased online often cost less than in a retail store.
• B) online shopping does not require that they fight traffic, find a parking space, walk long store aisles, and wait in line at checkout.
• C) they are more informed and discerning shoppers.
• D) there are websites for almost any good or service they want.
• E) they can engage in an electronic dialogue with marketers.

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Definitions:

Systematic Changes

Alterations that follow a consistent, predictable pattern and are often due to specific causes or interventions.

Time

The indefinite continued progress of existence and events in the past, present, and future regarded as a whole.

History Effects

Events that occur outside the experiment which may affect participants' responses within the experiment.

Measurement Period

The specific duration or time frame during which data is collected or observations are made in a study.