Clinique Division of Estée Lauder,Inc

question 34

Multiple Choice

Clinique Division of Estée Lauder,Inc.,markets cosmetics through department stores.Clinique reports that 37 percent of non-customers who visit its website later purchase a Clinique product at a department store.It is impossible to purchase the items from the website; rather Clinique uses its __________ website to build customer relationships.

• A) conventional
• B) transactional
• C) promotional
• D) transformational
• E) customer conversion

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Definitions:

Mortality

The state of being subject to death; often used in statistics to refer to the rate of death within a population.

Aging Process

The natural progression of physical, psychological, and social changes in individuals as they grow older.

Hyperactivated

Characterized by increased or excessively active functionality or behavior, often used in biological contexts.

Ovum

A female reproductive cell or egg that can be fertilized by a sperm.