The De Beers Website (HYPERLINK "Http://www

question 33

Multiple Choice

the De Beers website (HYPERLINK "http://www.diamondsareforever.com"www.diamondsareforever.com) ,users can design their own rings and show them to others.One out of five website visitors e-mails their ring design to friends and relatives who then visit the site.De Beers is using __________ to promote its diamonds.

• A) opt-out marketing
• B) customerization
• C) niche marketing
• D) buzz marketing
• E) viral marketing

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Definitions:

Relations-Oriented Behavior

Leadership behavior characterized by focusing on the development and management of interpersonal relationships within the team or organization.

Maintenance Behavior

Actions taken to preserve and sustain desired conditions or states in various contexts, including personal well-being, relationships, and physical assets.

Change-Oriented Behavior

Actions and activities that individuals or groups undertake with the intention of bringing about alteration in the current state of affairs or status quo.

Encouraging Innovation

Promoting and supporting new ideas, methods, and approaches to solve problems or create value.