Harris Interactive,a Large U

question 63

Multiple Choice

Harris Interactive,a large U.S.research firm,has identified six distinct online consumer lifestyle segments: (1) click-and mortar; (2) __________; (3) brand loyalists; (4) time-sensitive materialists; (5) hooked,online and single;and (6) e-bivalent newbies.

• A)drifting surfers
• B)desktop veterans
• C)hunter-gatherers
• D)media movers
• E)digital collaborators

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Definitions:

Interest Tax Shield

The reduction in income taxes that results from the deductibility of interest payments from taxable income.

Capital Structure

The combination of debt and equity financing that a company uses to fund its operations and growth.

Capital Structure

The mix of different forms of financing used by a company, such as debt, equity, and other types of financing.