Internet-Enabled Promotional Strategy That Encourages Individuals to Forward Marketer-Initiated Messages

question 196

Multiple Choice

Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail,social networking,and blogs is referred to as __________.

• A) buzz marketing
• B) customerization
• C) viral marketing
• D) "liking"
• E) permission marketing

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Definitions:

Payment Plan

An agreement to pay off a debt over a set period of time in scheduled installments.

Debtors

Individuals or entities that owe money to others.

Qualified Debtor

An individual or entity that meets specified criteria set by a lending institution to be eligible for borrowing or entering into debt agreements.

Repayment Schedule

A detailed plan outlining the timing and amounts for repaying a debt over a period.