Companies That Successfully Employ Permission Marketing Adhere to Three Rules

question 195

Multiple Choice

Companies that successfully employ permission marketing adhere to three rules: (1) opt-in customers only receive information that is relevant or meaningful to them; (2) __________; and (3) their customers are assured that their name or buyer profile data will not be sold or shared with others.

• A) customers will receive a full 100 percent satisfaction guarantee of product quality and performance for any product purchased online
• B) customers will be guaranteed up to $1 million dollars in identity theft protection for any product purchased online
• C) opt-in customers will be guaranteed the lowest possible price for an item
• D) customers are given the option of opting out, or changing the kind, amount, or timing of information set to them
• E) customers will receive information on-line before that information is available to customers at retail outlets

Identify factors that lead to problem recognition in the consumer purchase decision process.

Understand the concepts of consumer behavior and its implications for marketing strategies.

Recognize the role of marketing in influencing the consumer's purchase decision through information provision and persuasion.

Identify and analyze strategies employed by businesses to accommodate consumer preferences and enhance the purchasing experience.

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Definitions:

Strategic Plan

A comprehensive blueprint designed by an organization to outline its goals, the strategies to achieve them, and the metrics for tracking progress.

Competitive Advantage

The attributes that allow an organization to outperform its competitors.

Strategic Importance

The significance of an action or entity in achieving long-term goals and sustaining competitive advantage.

Support Activity

Operations within a company that aid the primary activities in contributing to the business's value chain, such as human resources and information technology.