Harris Interactive,a Large U

question 57

Multiple Choice

Harris Interactive,a large U.S.research firm,has identified six distinct online consumer lifestyle segments: (1) __________; (2) hunter-gatherers; (3) brand loyalists; (4) time-sensitive materialists; (5) hooked,online and single;and (6) e-bivalent newbies.

• A)drifting surfers
• B)desktop veterans
• C)media movers
• D)click-and-mortar
• E)digital collaborators

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Definitions:

Growth Capital

Capital invested in a company to accelerate its growth without significantly changing its control structure, usually in the form of equity investment.

Equity Preservation

Strategies or measures taken to maintain or protect the value of an investor's ownership stake in a company.

Venture Capitalist

An investor who provides capital to startup companies and small businesses with perceived long-term growth potential in exchange for equity, or ownership stake.

Potential Venture

A business idea or project that has the possibility of being developed into a successful commercial enterprise.