Practice of Building Ties to Customers Based on a Salesperson's

question 150

Multiple Choice

practice of building ties to customers based on a salesperson's attention and commitment to customer needs over time is referred to as __________.

• A) order processing
• B) order taking
• C) customer value creation
• D) relationship selling
• E) partnership selling

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Definitions:

Flotation Costs

Expenses incurred by a company in issuing new securities, including underwriting, legal, and registration fees, reiterating the cost aspect of raising equity or debt.

Retained Earnings

The portion of a company's net earnings not paid out as dividends but retained by the company to be reinvested in its core business or to pay debt.

Constant Growth

A model assuming that a company's dividends will continue to grow at a constant rate indefinitely, used in valuing stocks.

Preferred Stock

A class of stock that has a higher claim on assets and earnings than common stock, often with fixed dividends.