Process That Automatically Groups People with Similar Buying Intentions,preferences,and Behaviors

question 181

Multiple Choice

process that automatically groups people with similar buying intentions,preferences,and behaviors and predicts future purchases is referred to as __________.

• A) a choiceboard
• B) collaborative filtering
• C) connectivity
• D) interactive marketing
• E) personalization

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Definitions:

Intellectual Identity

An individual's self-concept related to their intelligence, cognitive abilities, and engagement in intellectual activities.

Sense of Purpose

An individual's sense of having a goal, direction, or aim in life, which gives meaning to their actions and experiences.

Rank-Order Change

A change in the position or order within a ranking system, such as individuals moving up or down in a list based on a specific criterion.

Mean Level Change

Mean level change refers to the statistical concept of a change in the average value of a variable over time or through conditions within a given population.