PRIMARY Way in Which Relationship Selling Creates Customer Value Is

question 228

Multiple Choice

PRIMARY way in which relationship selling creates customer value is by __________.

• A) assigning a single sales representative to a single customer
• B) learning the customer's needs to maintain a long-term relationship of trust and respect
• C) guaranteeing fair and equitable prices for each client regardless of the size of the purchase
• D) providing cumulative discounts based on customer loyalty and the length of the customer relationship
• E) guaranteeing fair and equitable sales practices for each customer regardless of the frequency of the purchase

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Definitions:

UCC and Contract Law

Reference to the Uniform Commercial Code, a comprehensive set of laws governing commercial transactions in the United States, and the broader area of law dealing with agreements between parties.

Agency Law

A body of law concerning the relationship where one party (the agent) is authorized to act on behalf of another (the principal) in dealings with third parties.

Output Controls

Management practices that focus on the results of organizational activities, such as performance measures and goals, to oversee operations.

Desired Targets

Specific goals or outcomes that an individual or organization aims to achieve.