A __________ Presentation,the Salesperson Tries One Appeal After Another,hoping to "Hit

question 335

Multiple Choice

a __________ presentation,the salesperson tries one appeal after another,hoping to "hit the right button."

• A) formula selling
• B) persuasive sales
• C) stimulus-satisfaction
• D) stimulus-response
• E) stimulus-selling

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Definitions:

Motive

Need or desire that energizes and directs behavior toward a goal.

Emote

To express emotion or feelings in a very noticeable way.

Cannon-Bard Theory

A theory of emotion that proposes that emotions and bodily changes occur simultaneously, in contrast to theories that suggest emotions are a result of bodily reactions.

James-Lange Theory

A theory suggesting that emotions occur as a result of physiological reactions to events.