Figure 19-6 -Of the Advantages of Social Media Is That Communities Can

question 60

Multiple Choice

Figure 19-6
-of the advantages of social media is that communities can form around ideas,interests,and commonalities regardless of the physical location of their members.The best way to use this advantage to market a product is to

• A) identify the niche audience of consumers to target and choose the appropriate social network to reach this audience.
• B) use Facebook to reach the niche audience of consumers because it is the largest, most popular social network.
• C) use Twitter to create a buzz in the niche audience of consumers to target and get them "tweeting."
• D) identify consumers in the niche audience who are "passive receivers."
• E) create a YouTube video because it is the highest in "media richness" and will capture the attention of the niche audience.

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Definitions:

Income Statement

A financial statement that shows a company's revenues and expenses over a specific period, ending with the net income or loss for the period.

Holding Gain

The increase in value of an asset held over a period, not realized until the asset is sold.

LIFO

An inventory valuation method, "Last In, First Out," where the most recently produced or acquired items are recorded as sold first.

Current Cost Profits

The earnings achieved by a company based on the replacement costs of the assets used in its operations rather than historical cost accounting.