Marketers Can Use One of Two Strategies: the First Strategy

question 42

Multiple Choice

Marketers can use one of two strategies: the first strategy uses Groupon and Living Social Deals,and the second strategy uses ads in newspapers,magazines,and on TV.The difference between these two types of marketing strategies is that the first one targets consumers who are __________ and the second one targets consumers who are __________.

• A) "passive receivers"; "active receivers"
• B) an older demographic; a younger demographic
• C) wealthy; disadvantaged
• D) "active receivers"; "passive receivers"
• E) disadvantaged; wealthy

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Definitions:

Privacy

The state or condition of being free from unauthorized intrusion or disclosure of information.

Belmont Report

A foundational document in the ethics of human subjects research, outlining principles such as respect for persons, beneficence, and justice.

Beneficence

A Belmont Report principle that human subjects research should maximize possible benefits and minimize possible harm to participants.

Justice

A Belmont Report principle that the benefits and risks of research should be distributed fairly.