2010 T-Mobile Holiday TV Ad Featuring Chuck Norris Planned to Use

question 119

Multiple Choice

2010 T-Mobile holiday TV ad featuring Chuck Norris planned to use a __________ marketing strategy tailored to consumers in a single country-the Czech Republic.But it crossed country boundaries to reach Polish and Slovakian consumers.

• A) single-country
• B) cultural
• C) limited
• D) global
• E) multidomestic

---

Definitions:

Democratic System

A form of government where power is vested in the hands of the people, either directly or through elected representatives, and where free and fair elections are conducted.

Interest Groups

Organizations or groups of people who advocate for their shared interests and try to influence public policy.

Influence Public Policy

The process by which individuals, groups, or organizations attempt to affect the development, enactment, and implementation of governmental policies.

Direct Marketing

A strategy that allows businesses to target individual consumers directly with advertising messages, often through multiple channels such as email, mail, social media, and telemarketing.