"Active Receiver" Who Is "Delighted" with the Brand Advertised and Sends

question 120

Multiple Choice

"active receiver" who is "delighted" with the brand advertised and sends messages to his or her online friends about the brand is referred to as a(n) __________.

• A) "expert"
• B) "follower"
• C) "end-receiver"
• D) "traditional consumer"
• E) "evangelist"

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Definitions:

Trials

Formal judicial proceedings where disputes are resolved and judgments are made based on evidence presented.

Cross-Examination

The interrogation of a witness by the opposing party in a court of law, following the initial examination.

Mediation

A form of alternative dispute resolution where a neutral third party helps the disputing parties to reach a mutually acceptable agreement.

Arbitration

is the process of resolving disputes outside courts, where a neutral third party makes a decision after hearing both sides.