Traditional Media Use One-Way Communication to Advertise Their Products

question 172

Multiple Choice

Traditional media use one-way communication to advertise their products.The consumers are therefore referred to as __________.

• A) one-way consumers
• B) passive receivers
• C) end-receivers
• D) traditional consumers
• E) traditional receivers

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Definitions:

Performance

The act of carrying out or accomplishing an action, task, or function.

Organizational Citizenship Behaviour

Voluntary behaviors by employees that contribute to the overall effectiveness and environment of the organization.

Geert Hofstede

A Dutch social psychologist known for his research on cross-cultural groups and organizations, particularly for developing the cultural dimensions theory.

Organizational Citizenship Behaviour

Voluntary actions performed by employees that contribute to the overall positive atmosphere and function of the organization, beyond their job requirements.