Of the Disadvantages Associated with Television as an Advertising Medium

question 215

Multiple Choice

of the disadvantages associated with television as an advertising medium is that it

• A) requires a long exposure time.
• B) cannot target specific audiences.
• C) must use print for effect.
• D) cannot be used to convey complex messages.
• E) has an unlimited amount of advertising time available.

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Definitions:

Cones

Photoreceptor cells in the retina of the eye that are responsible for color vision and function best in relatively bright light.

Rods

Photoreceptor cells in the retina of the eye that are sensitive to low light levels and provide black-and-white vision.

Amplitude Waves

Amplitude waves refer to the magnitude or height of a wave, which reveals the amount of energy carried by the wave.

Amplitude

the magnitude or intensity of a fluctuating wave or signal, such as in sound (volume), light (brightness), or electrical signals.