"Active Receiver" Who Is "Delighted" with the Brand Advertised and Sends

question 120

Multiple Choice

"active receiver" who is "delighted" with the brand advertised and sends messages to his or her online friends about the brand is referred to as a(n) __________.

• A) "expert"
• B) "follower"
• C) "end-receiver"
• D) "traditional consumer"
• E) "evangelist"

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Definitions:

Degrees of Freedom

The number of independent values or quantities which can vary in the calculation of a statistic.

Categories

Distinct groups or classes into which data or objects are organized based on shared characteristics or attributes.

Chi-square

A statistical method that assesses whether a meaningful association is present between two variables of categorical nature.

Degrees of Freedom

Represents the number of independent values or quantities that can vary in the analysis without breaking any constraints.