Comparative Ad

question 2

Multiple Choice

comparative ad

• A) reinforces previous knowledge of a product.
• B) assures current users they made the right choice.
• C) promotes a specific brand's features and benefits.
• D) tells people what a product is, what it can do, and where it can be found.
• E) shows one brand's strengths relative to those of competitors.

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Definitions:

Cortisol

A steroid hormone produced by the adrenal glands, often referred to as the "stress hormone" because its levels increase in response to stress.

Metabolism

The complex of life-sustaining chemical transformations within the cells of living organisms.

Lazarus

A psychologist who developed the theory of stress and coping, which examines how individuals respond to psychological stress.

Interpretation

The process of explaining the meaning of something, often in a particular context or perspective.