Which of the Following Is an Important Guideline Provided in the Text

question 262

Multiple Choice

Which of the following is an important guideline provided in the text for using a fear appeal?

• A) Make sure the advertisement is still appropriate for viewing by children.
• B) Make the appeal so strong that it appears humorous.
• C) Don't make the appeal so strong that consumers want to "tune out" the advertisement.
• D) Avoid any reference to death or dying.
• E) Make sure to emphasize that the outcome rests in the viewers' hands.

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Definitions:

Iris

The colored part of the eye surrounding the pupil, responsible for controlling the diameter of the pupil and thus the amount of light reaching the retina.

Taste Receptors

Specialized sensory cells located on the tongue and other parts of the mouth that detect the five basic taste sensations: sweet, sour, salty, bitter, and umami.

Olfactory Nerves

A pair of cranial nerves that convey sensory information related to smell from the nose to the brain.

Pinna

The visible part of the ear that is outside the head, which functions in capturing sound waves and directing them into the ear canal.