Marketers,the Primary Objective of a Sweepstakes Is to

question 257

Multiple Choice

marketers,the primary objective of a sweepstakes is to

• A) generate store traffic.
• B) retaliate against competitors' actions.
• C) encourage present customers to buy more and minimize brand-switching behavior.
• D) build goodwill.
• E) encourage retailer support.

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Definitions:

Social Situations

Various environments or contexts in which individuals interact with each other, governed by social norms and cultural standards.

Conscientiousness

A characteristic of being well-organized, reliable, and having a deep commitment to responsibilities.

Emotional Stability

The ability of an individual to remain calm and composed under stress, showing resilience and consistency in emotional reactions.

Emotional Stability

refers to an individual's ability to remain calm and composed, managing their emotions effectively, especially in stressful situations.