Frequency Refers to

question 140

Multiple Choice

Frequency refers to

• A)the number of different advertisements, sales promotions, or publicity events in an IMC campaign for a product or service.
• B)the total number of times an advertisement is aired on television or radio.
• C)the average number of times a firm airs an advertisement.
• D)the number of times an advertisement can be shown before it begins to lose its effectiveness.
• E)the average number of times a person in the target audience is exposed to an advertisement.

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Definitions:

Biased View

A perspective that is unfairly prejudiced for or against someone or something.

Normal People

Individuals who conform to the prevailing norms and standards of society, often considered as average or typical members of a community.

Homosexuals

Individuals who are sexually attracted to people of the same sex.

Propensity

Propensity is an innate inclination or natural tendency to behave in a certain way.