Disadvantage of Using the Internet as an Advertising Medium Is

question 273

Multiple Choice

disadvantage of using the Internet as an advertising medium is

• A) as a relatively new medium, it has attracted limited use.
• B) the click-through rate has been declining because consumers are developing "banner blindness."
• C) pay-per-click search ads on Google are expensive and ineffective.
• D) it is difficult to translate messages that can be used in social media networks like Facebook and Twitter.
• E) it often creates more traffic than a firm can actually handle.

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Definitions:

Statement Of Cash Flows

A financial statement that shows how changes in balance sheet accounts and income affect cash and cash equivalents, breaking the analysis down into operating, investing, and financing activities.

Times-Interest-Earned Ratio

A metric used to evaluate a company's ability to meet its interest obligations, calculated as earnings before interest and taxes (EBIT) divided by interest expense.

EBIT

Earnings Before Interest and Taxes, a metric used to assess a company's financial performance, focusing purely on operational and production efficiency.

Net Profit

The amount of profit left over after all expenses and taxes have been subtracted from total revenue.