Advantage of Using the Yellow Pages as an Advertising Medium

question 146

Multiple Choice

advantage of using the yellow pages as an advertising medium is

• A) there is no competition.
• B) the print pages are quicker and easier to use than the Internet.
• C) they are more mobile than other information sources.
• D) they have excellent coverage of geographic segments.
• E) there are no delivery costs.

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Definitions:

Anal Stage

The second stage in Freud’s psychosexual development, occurring from about 18 months to three years of age, where the child's focus is on controlling bladder and bowel movements.

Oral Stage

The first stage in Freud's psychosexual development theory, occurring in the first year of life, where pleasure is focused on oral activities such as sucking and biting.

Phallic Stage

A phase in Freud's psychosexual development theory occurring around age three to six, where the child's libido (sexual energy) is focused on the genital area.

Genital Stage

In Freudian psychosexual stages, the final stage beginning in puberty in which sexual desire is prominent and focused on genitalia.