Advertising Agency That Assists Clients by Both Developing and Placing

question 290

Multiple Choice

advertising agency that assists clients by both developing and placing advertisements may receive payment according to an incentive plan based on performance.These plans typically pay for agency costs and a 5 to 10 percent profit,plus bonuses if specific goals are met.This type of agency is referred to as a(n) _________.

• A) full-service agency
• B) in-house agency
• C) modified-service agency
• D) promotional firm
• E) limited-service agency

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Definitions:

Appreciated

Refers to an increase in value or price of an asset or currency over time.

U.S. Dollar

The official currency of the United States of America and the world's primary reserve currency.

Currency Depreciates

Refers to a decrease in the value of a currency in comparison to other currencies, which can affect international trade and economic balance.

Government Action

Any activity or policy implemented by a government to influence economic, social, or political issues.