Personal Selling,__________ Often Consists of Interactive Communication

question 113

Multiple Choice

personal selling,__________ often consists of interactive communication.

• A) direct marketing
• B) advertising
• C) a sales promotion
• D) publicity
• E) a public service announcement

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Definitions:

Shaping

A method of positive reinforcement in operant conditioning that rewards successive approximations towards a desired behavior.

Secondary Learning

Refers to the learning that builds on or derives from previous knowledge or skills.

Negative Reinforcement

A response or behavior is strengthened by stopping, removing, or avoiding a negative outcome or aversive stimulus.

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior, enhancing or diminishing the likelihood of a behavior being repeated.