During the Evaluation Phase of an IMC Program,a Firm Will

question 201

Multiple Choice

During the evaluation phase of an IMC program,a firm will __________ and make needed changes.

• A) posttest the promotion
• B) design the promotion
• C) state the mission
• D) identify possible advertising or promotional firms
• E) carry out the promotion

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Definitions:

U.S. Exports

Goods and services produced in the United States that are sold to other countries.

Foreign Portfolio Investment

Foreign portfolio investment involves holding financial assets from a country outside of the investor's own country.

Net Capital Outflow

The difference between the domestic country's purchases of foreign assets and foreign investments in the domestic country over a specific period.

Net Exports

Net exports are the value of a country's total exports minus the value of its total imports, a key component in calculating a nation's gross domestic product (GDP).