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Mary's Cookies submitted an ad to the local newspaper with a coupon stating that a dozen cookies cost $2.99.The newspaper instead printed the price on the coupon as $29.99.Consequently,no customers came in to buy cookies by using the coupon.The factor working against effective communication between Mary and her target market in this case was most likely the result of __________.
Association
The connection or relationship between two or more concepts, objects, or phenomena, often studied in psychology and sociology to understand how ideas form and evolve.
Point Estimate
A single value or statistic that serves as the best guess or most reasonable approximation of a population parameter.
Hypothesis
An educated guess or proposed explanation made on the basis of limited evidence as a starting point for further investigation.
Causal Attribution
The approach individuals use to ascertain the origins of their and others' conduct.
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