Figure 17-4 -Figure 17-4 Above Line "C" Shows That __________,A Tool of Tool

question 79

Multiple Choice

Figure 17-4
-Figure 17-4 above line "C" shows that __________,a tool of the promotion mix,is highest in importance during the prepurchase stage of the consumer purchase decision process.

• A) advertising
• B) public relations
• C) communication
• D) sales promotion
• E) personal selling