Retailing Positioning Matrix Refers to an Analytical Tool That

question 179

Multiple Choice

retailing positioning matrix refers to an analytical tool that

• A) positions retail outlets in terms of the breadth of product line and value added.
• B) identifies the best location for building or leasing a retail store.
• C) identifies the specific customer base served by all stores within a given radius.
• D) identifies the most likely target market for a retail outlet based upon its size.
• E) identifies the elements of the retailing mix.

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Definitions:

Damage Cost

The monetary cost associated with the harm done to goods in an economy, which can result from disasters, accidents, or intentional acts.

Negative Externality

An adverse effect suffered by a third party as a result of an economic transaction in which they had no involvement.

Internalize

The process of incorporating the cost of externalities into the decision-making process of firms or individuals.

Marginal Social Cost

Marginal social cost is the total cost to society of producing an additional unit of a good, including both private costs and any external costs.