Blending of Different Communication and Delivery Channels That Are Mutually

question 56

Multiple Choice

blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online,is referred to as __________.

• A) direct marketing
• B) indirect marketing
• C) intensive marketing
• D) multichannel marketing
• E) electronic marketing

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Definitions:

Resistance To Extinction

The persistence of a learned behavior even after reinforcement is no longer presented, often observed in conditioning studies.

Negative Reinforcement

Negative reinforcement is a behavioral principle where the removal of an undesirable or unpleasant stimulus following a behavior increases the likelihood of that behavior occurring again in the future.

Punishment

A concept in behaviorism that involves applying an unpleasant stimulus or removing a pleasant stimulus to decrease the likelihood of a behavior being repeated.

Rewarding Stimulus

A stimulus that increases the likelihood of a particular behavior by providing a positive outcome or pleasure when the behavior is performed.