Figure 14-2 -Figure 14-2 Above Represents the Four Approaches to Selecting an Selecting

question 204

Multiple Choice

Figure 14-2
-Figure 14-2 above represents the four approaches to selecting an appropriate price level."C" represents which approach?

• A) demand-oriented approach
• B) cost-oriented approach
• C) profit-oriented approach
• D) competition-oriented approach
• E) results-oriented approach

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Definitions:

Cognitive Therapy

A form of psychotherapy that emphasizes the importance of thought patterns in how we feel and what we do.

Psychodynamic

A psychological theory or approach that emphasizes the systematic study of the psychological forces that underlie human behavior, feelings, and emotions and how they might relate to early experience.

Behavior Therapy

A form of psychotherapy that focuses on changing maladaptive or harmful behaviors through the application of learning principles.

Token Economy

A behavior modification system that uses tokens as rewards for desired behaviors, which can be exchanged for privileges or other rewards.