Concept of the Diffusion of Innovation Shows How a Product

question 51

Multiple Choice

concept of the diffusion of innovation shows how a product "diffuses" or spreads through the population over time.The consumer population is divided into five categories of product adopters based on when they adopt (i.e.,first buy) a new product.Each product adopter category has a unique profile.Consumers who are venturesome,highly educated,and use multiple information sources are called __________.

• A) innovators
• B) early adopters
• C) early majority
• D) late majority
• E) laggards

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Definitions:

Commonwealth v. Hunt

A landmark 1842 Massachusetts Supreme Court case that declared labor unions and strikes legal for the first time in the United States.

Labor Unions

Organizations formed by workers to protect their rights and interests, negotiate with employers over wages, benefits, and working conditions.

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A 1933 U.S. law aimed at boosting economic growth during the Great Depression through industrial codes of fair competition and workers' right to unionize.

U.S. Legislation

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