There Are Several Reasons Why a Consumer Would Be Reluctant

question 177

Multiple Choice

There are several reasons why a consumer would be reluctant to purchase a new product.For example,a consumer might be reluctant to adopt a new product because of e a psychological barrier,which occurs when __________.

• A) there is no incentive to change
• B) there are physical, economic, or social risks
• C) the product is not consistent with existing habits
• D) the financial commitment is too great
• E) it affects one's image

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Definitions:

Yield To Maturity

The overall gain expected from a bond, provided it is kept until its due date, including all received interest and the principal amount's reimbursement.

Semi-Annually

Happening biannually, usually once every six months.

Face Value

Face value is the nominal value or dollar value printed on a security or a bond, representing the amount to be repaid at maturity.

Semi-Annual Coupon

A type of bond payment made twice a year to bondholders, representing interest payments on the bond's face value.