Concept of the Diffusion of Innovation Shows How a Product

question 31

Multiple Choice

concept of the diffusion of innovation shows how a product "diffuses" or spreads through the population over time.The consumer population is divided into five categories of product adopters based on when they adopt (i.e.,first buy) a new product.Each product adopter category has a unique profile.Consumers who are deliberate adopters with many informal social contacts are called __________.

• A) innovators
• B) early adopters
• C) early majority
• D) late majority
• E) laggards

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Definitions:

Leadership Effectiveness

The extent to which a leader is able to achieve desired results through the direction, coordination, and influence over others' actions.

Driver Social Style

A personality type characterized by a direct, assertive, and goal-oriented approach to interpersonal interactions.

Stereotyping

Oversimplified and generalized beliefs about a particular group of people, leading to prejudiced attitudes or behaviors.

Gen Y Employees

Employees belonging to Generation Y, also known as Millennials, born approximately between 1981 and 1996, known for their tech-savvy and values-driven approach to work.