Figure 11-6 -Figure 11-6 Above Shows the Sequential Process of Building Brand

question 192

Multiple Choice

Figure 11-6
-Figure 11-6 above shows the sequential process of building brand equity.The third step is to elicit the proper consumer responses to a brand's identity and meaning.This step consists of two dimensions,"B" and "C," which stand for __________ and __________.

• A) brand identity; brand emotion
• B) brand performance; brand imagery
• C) consumer judgments; consumer feelings
• D) brand awareness; consumer-brand connection
• E) consumer feelings; brand imagery

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Definitions:

Schedule K-1

A tax document used in the United States to report an individual's share of income, deductions, credits, etc., from partnerships, S corporations, or other pass-through entities.

Schedule E

A part of the IRS tax forms used for reporting income or loss from rental real estate, royalties, partnerships, S corporations, estates, trusts, and residual interests in REMICs.

Schedule A

A tax form used by American taxpayers to itemize deductions, such as medical and dental expenses, taxes paid, and interest.

Rental Income

Income received from leasing property to tenants, considered taxable income and must be reported to tax authorities.