Private Branding Refers to a Branding Strategy in Which a Firm

question 54

Multiple Choice

Private branding refers to a branding strategy in which a firm __________.

• A)gives each product a distinct name when each brand is intended for a different market segment
• B)uses different brand names for the same product across multiple countries
• C)uses one name for all its products in a product class
• D)produces products but sell them under the brand name of a wholesaler or retailer
• E)contractually,and for a fee,allows other firms to use its brand name,requiring that the product be made to its specifications

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Definitions:

Common-interest Associations

Organizations formed by individuals who unite to pursue shared goals or interests, ranging from hobby clubs to professional societies.

Virtual Communities

Groups of individuals who interact through and within digital platforms or environments, sharing common interests or goals.

Lineage

The direct descent from an ancestor; the line of ancestors of a specific person or group.

Egalitarian Societies

Societies in which people have about the same rank, and share equally in the basic resources that support income, status, and power.