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four steps in the sequential process of building the brand equity pyramid include: (1) developing positive brand awareness; (2) __________; (3) eliciting the proper consumer responses to a brand's identity and meaning; and (4) creating a consumer-brand connection.
Executory Costs
Refers to the costs related to executing a lease that are neither initially capitalized nor recognized in the income statement immediately, typically involving future operating expenses under a lease agreement.
Minimum Lease Payments
The lowest amount that a lessee is obligated to pay over the lease term, excluding costs for services such as insurance and maintenance.
Operating Lease
An operating lease is an agreement allowing someone to use an asset without ownership, typically for shorter periods, and expenses are recorded as operating expenses.
Implicit Interest Rate
The interest rate that can be inferred from the terms of a lease or loan, reflecting the true cost of borrowing when the interest rate is not explicitly stated.
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