Which of the Following Is NOT True About a Multibranding

question 213

Multiple Choice

Which of the following is NOT true about a multibranding strategy?

• A) With a multibranding strategy, there is no risk that a product failure will affect other products in the line.
• B) Some large firms have found that the complexity and expense of implementing a multibrand strategy outweigh its benefits.
• C) With a multibranding strategy, each brand is unique to each market segment.
• D) A multibranding strategy is used when a firm produces products and sells them under the brand name of a wholesaler or retailer.
• E) Some multibrands are introduced to confront competitors' brands.

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Definitions:

Lower Limit

The minimum value or boundary that a variable, such as a stock price or interest rate, can reach or be set to.

Upper Limit

The highest value that a variable can assume in a given context or the maximum capacity of a system.

BAT Model

The BAT Model, or Behaviorally Anchored Rating Scale, is a method used in performance management to rate and evaluate employees' behaviors against specific examples that are anchored to numerical ratings.

Optimal Initial Balance

The ideal starting amount of money in an investment or financial account, determined based on goals, risk tolerance, and other financial considerations.