Apple First Introduced the Apple II Personal Computer in 1977,industry

question 164

Multiple Choice

Apple first introduced the Apple II personal computer in 1977,industry analysts predicted that very few would be sold.However,a short time after the product was made available,consumers who were young,highly educated,adventuresome,and who were well informed began buying them.While those buyers were relatively few in number,marketers like IBM and Compaq were encouraged because other,less adventuresome consumers like businesspeople would likely adopt personal computers later.Based on the diffusion of innovation concept,those first buyers of personal computers were __________.

• A) early adopters
• B) early majority
• C) innovators
• D) product leaders
• E) diffusion leaders

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Definitions:

Appeal to Authority

A logical fallacy where the conclusion is justified by citing an authoritative or perceived authoritative figure who mentioned it.

Non-expert

An individual who lacks specialized knowledge or expertise in a particular area or field.

Proposition

A proclamation or affirmation that presents a belief or assessment, capable of being true or untrue.

Testimony

Evidence or statements given by witnesses, typically in court or in the documentation of events or beliefs.