Dell EC 280 Is a Small Desktop Computer That Uses

question 345

Multiple Choice

Dell EC 280 is a small desktop computer that uses less electrical power and is targeted at the less affluent,but very large Chinese market that has never owned a personal computer.The PC was introduced at a price of $340 for a basic configuration.Dell most likely used which pricing strategy in this example?

• A) penetration pricing
• B) cost-plus pricing
• C) target ROI pricing
• D) below-market pricing
• E) skimming pricing

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