Product Adopters,members of the Late Majority __________

question 233

Multiple Choice

product adopters,members of the late majority __________.

• A) have a fear of debt and use neighbors and friends as information sources
• B) are skeptical and have below average social status
• C) are deliberate and use many informal social contacts
• D) are leaders in social settings and have a slightly above average education
• E) are venturesome, highly educated, and use multiple information sources

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Definitions:

Dominant Attitude

The prevailing or most prominent mindset or perspective held by an individual or group, often influencing behavior and decision-making.

Personal Unconscious

In Jungian theory, it refers to all information that is present within an individual's mind, but not currently in conscious awareness.

Psyche

Jung’s term for personality.

Persona

The aspect of an individual's character that is presented to or perceived by others; often a social mask worn by individuals.