Which of the Following Quotes from a New-Product Adopter Would

question 341

Multiple Choice

Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a psychological barrier?

• A)"But it might make me fat."
• B)"What if I can't make the monthly payments?"
• C)"I don't want to try this if it means I have to swallow it with milk."
• D)"Big deal, the only difference is the shape of the package."
• E)"Sure I'll try it; why not!"

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Definitions:

Psychodynamic Therapy

Psychodynamic Therapy is a form of depth psychology, the primary focus of which is to reveal the unconscious content of a client's psyche in an effort to alleviate psychic tension.

Transcranial Magnetic Stimulation

A procedure that applies magnetic fields in a non-invasive manner to stimulate brain nerve cells, aiming to alleviate symptoms of specific mental health issues.

Ritalin Therapy

Ritalin therapy involves the use of the stimulant medication Ritalin to treat conditions such as ADHD, by improving attention and reducing impulsivity.

Attention-Deficit/Hyperactivity Disorder

A neurodevelopmental disorder characterized by patterns of inattention, hyperactivity, and impulsivity that are more frequent and severe than typically observed in individuals at a comparable level of development.