Coke Was Repositioned as a Slightly Sweeter,less Filling Soft Drink

question 114

Multiple Choice

Coke was repositioned as a slightly sweeter,less filling soft drink because the Coca-Cola Company discovered that its 1984 market share in supermarkets was 2 percent behind Pepsi.This product repositioning strategy was __________.

• A) to reach a new market
• B) to catch a rising trend
• C) to change the value offered
• D) to change its target audience
• E) to react to a competitor's position

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Definitions:

Birthday

The anniversary of the day on which a person was born, often celebrated as a special event.

Automatic System

Refers to the fast, involuntary, and unconscious way the brain processes information, often contrasted with deliberate thought.

Unconscious

Referring to the part of the mind that is not currently in focal awareness and contains thoughts, memories, and desires that are below the surface of conscious awareness.

Freudian Idea

Concepts or theories developed by Sigmund Freud, emphasizing the unconscious mind, psychosexual stages, and defense mechanisms in explaining human behavior.