Trading Up Refers to __________

question 7

Multiple Choice

Trading up refers to __________.

• A)adding product features but reducing the price
• B)changing the distribution channel members to higher-service-quality retailers
• C)adding value to the product (or line)through additional features or higher-quality materials
• D)reallocating marketing resources from a performing-poorly target market to one that demonstrates greater potential for future growth
• E)offering consumers a discount when they purchase a more expensive version of the product

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Definitions:

Ethical Conflicts

Situations where individuals face choices that contradict their ethical standards or principles, leading to moral dilemmas.

Ethical Decision

A choice that reflects a commitment to do what is right and fair, based on ethical principles and values.

Competing Leadership

A situation where multiple leaders or leadership styles vie for dominance within the same organization or context.

Groupthink

A psychological phenomenon that occurs within a group of people when the desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome.