Product Line Is a Group of Product or Service Items

question 295

Multiple Choice

product line is a group of product or service items that are closely related because they satisfy a class of needs,are used together,__________,are distributed through the same type of outlets,or fall within a given price range.

• A) are made of similar components
• B) require high levels of R&D
• C) are sold to the same customer group
• D) made from the same formulations
• E) have one SKU number

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Definitions:

Iconic Memory

A form of sensory memory that temporarily holds visual information and impressions of visual stimuli for a very short period of time after an object is observed.

Anterograde Amnesia

A condition where a person is unable to form new memories following the onset of the amnesia, though long-term memories from before the event remain intact.

Retrograde Amnesia

A loss of memory for events or information learned before an injury or the onset of a disease.

Electroconvulsive Therapy

An approach to treating psychological disorders by triggering seizures with electrical impulses to aid in symptom relief.