Aggregating Prospective Buyers into Groups That Have Common Needs and Will

question 118

Multiple Choice

Aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action is referred to as

• A)consumer differentiation.
• B)psychographics.
• C)market segmentation.
• D)market delineation.
• E)aggregation marketing.

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Definitions:

Diffuse

Spread out over a large area; not concentrated or focused.

Procedural Fairness

Refers to the perceived fairness of the processes used to make decisions within organizations.

Distributive Fairness

The perceived fairness of the outcomes received, including resources and rewards, within an organization or social system.

Emotional Contagion

The phenomenon where emotions and behaviors can be transferred from one person to another, often unconsciously, leading to shared feelings or mimics in groups.