Addition to Seeking Ideas from More Well-Known Sources,organizations Also Get

question 107

Multiple Choice

addition to seeking ideas from more well-known sources,organizations also get ideas from universities,inventors,and small nontraditional firms.For example,inventor Gary Schwartzberg sold his idea for __________ to Kraft Foods,Inc.

• A) scones with coffee-flavored cream filling
• B) an Omega-3 enriched SKU for the Philadelphia cream cheese line
• C) tube-shaped bagels filled with Philadelphia cream cheese
• D) deep fried chicken skins for people who cannot eat pork
• E) a crispy baked macaroni and cheese snack that can be eaten out of a bag like Cheetos

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