Which of the Following Statements Is MOST Accurate

question 189

Multiple Choice

Which of the following statements is MOST accurate?

• A) Test marketing is especially important for new services.
• B) Expensive consumer products must be test marketed in extremely upscale shopping malls to guarantee accurate results.
• C) Test marketing is better suited to relatively inexpensive new consumer products than for new services.
• D) Test marketing is especially important for new, expensive industrial products.
• E) Test market results are often less helpful than expected.

---

Definitions:

Indirect Approach

A communication strategy where the main point or message is not presented directly at the beginning but is gradually led up to.

Call to Action

A prompt or statement designed to encourage an immediate response or action from the audience.

Executive Summary

A brief overview of a document's key points, designed to give readers a quick preview of its contents.

Title Fly

A single sheet of paper with only the title of the report on it.