Because of the Time,cost,and Confidentiality Problems of Test Markets,consumer Packaged

question 164

Multiple Choice

Because of the time,cost,and confidentiality problems of test markets,consumer packaged goods firms often turn to __________,a technique that replicates a full-scale test market to a limited degree.

• A) partial rollouts
• B) screening and evaluation
• C) virtual reality testing
• D) time to market
• E) simulated test markets

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Definitions:

Overtime

Additional time worked by employees beyond their standard hours, often compensated at a higher pay rate.

Subcontracting

The practice of assigning or outsourcing part of the obligations and tasks under a contract to another party known as a subcontractor.

Stockouts

Instances when items are not available for sale due to insufficient stock.

Aggregate Planning

A production planning method that determines the necessary resources to meet projected demand over a future period, typically medium-term.